Armchair Economists Agree: Reducing the Price of CD's is a Good Idea

By theajaysharma

Universal Music Group (UMG) is going to test a new lower pricing plan.  Their goal is to get CD's on the shelves for $9.99.  According to, some of the other labels are annoyed/nervous about the move to a lower price but hopefully they will fall in line.  Surely UMG can't be the only major label that has hired an executive that understands basic economics.  If you're sales are dropping year after year and digital sales haven't picked up enough of the slack, then you have to do something.